Tourism and Nature
ARTIFICIAL INTELLIGENCE IN THE CREATION OF TOURISM CONTENT
When
7 to 10 December 2026
Time
Starts 7 Dec at 18:30 · ends 10 Dec at 22:30
Where
Biblioteca Municipal de Pombal
· Pombal
Admission
Free entry
Organised by
Município de Pombal
Status
Confirmed
Nature
07.12
▍ About the event
Background
: With the aim of raising the skills levels of workers in the sector, a new training programme has been created to address this crucial challenge: Formação +Próxima.
To implement this programme, Turismo de Portugal identifies local authorities as strategic partners, as they are the agents closest to the local reality and the driving force behind the strategic change sought in the areas in which they operate.
: With the aim of raising the skills levels of workers in the sector, a new training programme has been created to address this crucial challenge: Formação +Próxima.
To implement this programme, Turismo de Portugal identifies local authorities as strategic partners, as they are the agents closest to the local reality and the driving force behind the strategic change sought in the areas in which they operate.
Objectives
- To understand the opportunities and limitations of Artificial Intelligence in tourism communication and promotion.
- To select suitable AI tools for creating text, image and video content.
- Apply prompt-building techniques to produce content tailored to different audiences, objectives and channels.
- To create and adapt content that showcases destinations, resources, experiences and tourism businesses.
- Assess the quality of the content generated, ensuring factual accuracy, authenticity and responsible use.
Target
Audience Professionals in the tourism sector. Entrepreneurs. Other interested parties.
Course Content
- AI applied to tourism and communication: key concepts, opportunities, limitations and practical examples.
- AI tools for content production: text, image and video creation, and selection criteria.
- Building and refining prompts: defining context, audience, objectives, tone and format, with exercises applied to tourism.
- Creating multi-format tourism content: descriptions, itineraries, storytelling, social media posts and promotional campaigns.
- Planning, review and responsible use: editorial calendar, adaptation by channel, fact-checking, copyright and data protection.
Other
: Award of a certificate is subject to a minimum attendance rate of 90% of the course
. Duration
: 12 hours
Delivery
method: Face-to-face
method: Face-to-face
Automatically translated. See the original in Portuguese
▍ Tags
Keep exploring
MORE EVENTS · TOURISM AND NATURE
Nature
23.10
ORGANISATION OF TOURISM EVENTS
23 Oct · Biblioteca Municipal de Pombal
Nature
15.11
DISCOVER OUR MUNICIPALITY ON FOOT | ALDEIA DOS POIOS | THE LEGEND OF PASSADINHA
15 Nov · Aldeia dos Poios | Redinha
Nature
12.12
DISCOVER OUR MUNICIPALITY ON FOOT: CHRISTMAS IN THE CITY (EVENING)
12 Dec · Largo do Cardal